The latest release of Esri Business Analyst Online (BAO) now includes Esri's 2010/2015 Updated Demographics, as well as 2010 Consumer Spending, Market Potential, and Tapestry Segmentation data. Thousands of newly released data variables are available in more than 50 reports and maps through the BAO application. These reports and maps can be generated on demand to help users better understand their market, analyze population growth and decline, identify business opportunities, study competitive penetration, and locate underserved areas.
The 2010 updates reveal many economic and social trends that influence the needs of businesses, consumers, and citizens. "Housing is down, foreclosures are up, income is declining, and population growth is slowing," says Lynn Wombold, chief demographer and manager of data development at Esri. "The challenge of successfully weathering the current economy underscores the importance of having access to accurate information. Current data can track critical changes and preclude the cost of being wrong."